A widget shows you the strangers reading the same page — no accounts, no history. The old web fans loved it; the veterans winced
Town Square drops live stick-figure visitors onto any website so they can see and message each other, then forget it all when they leave. It charmed the indie-web crowd — until people who ran communities started listing what 'no moderation, no permanence' actually costs.
Town Square is a tiny widget that shows other live visitors as stick figures on your site, lets them chat in real time, and keeps nothing — no accounts, no profiles, no history. The goal: make the web feel like there are people on the other side of the screen again.
The indie-web crowd adored it. Veterans pushed back on the two things it waves away: moderation (one recalled PlayStation Home, accosted within minutes) and whether ephemerality is even what made the old web human — the permanence was.
The pitch: presence without the baggage
Town Square is a small, open-source widget that renders the other people currently on a webpage as stick figures you can see moving around, watch read, and message in real time. Its whole design is subtraction: "The goal wasn't to build another social network," the creator writes — no accounts, no profiles, no follower counts, no permanent history. Messages exist only while people are there to read them, then vanish. The ambition is nostalgic and specific: to bring back "the sense that there are actual people on the other side of the screen," with a future vision of linking squares into a webring you can walk across, "transport to the neighbour website."
The indie-web crowd vs. the people who ran communities
The thread splits cleanly. Plenty of delight — but the most valuable replies are from people who've operated spaces like this and know the failure mode. The bluntest, from a sysadmin who's been moderating things for years:
"Oh, my sweet summer child … Really cool idea that I'd be reluctant to enable for any of my sites because I assume that it would just be used for people to be awful. Maybe I'm just still traumatized by Playstation Home? … The group met up and then spent the next few minutes being accosted by one a-hole after another." — a sysadmin recalling PlayStation Home
The deeper objection challenges the premise itself — that ephemerality is what made the old web feel human:
"people having accounts/permanence was one of the defining 'old web' feelings people keep talking about. A few people that were always in comment threads, or people with their own blogs linking back to you." — a commenter questioning the no-accounts ethos
That's the sharp disagreement under the charm. Town Square is built on forgetting; the commenter argues the magic of the old web was remembering — the same handful of named regulars showing up over years.
The reference that resolves it
The most useful comparison in the thread points at a game that already solved "wordless presence of real strangers" and made it move people:
"have you played the Playstation video game Journey? … you encounter other sort of people looking players, it turns out that those are actually people … There is no communication other than moving your character … that subtle engagement is in my opinion quite valuable." — a commenter invoking *Journey*
Journey is the existence proof and the warning at once. It works because it's a closed, designed space with no text and no way to be cruel — which is exactly the moderation and scope that an open, embed-on-any-site widget can't guarantee. The idea is genuinely lovely; whether it stays lovely depends on the two problems the pitch skips, and the thread wouldn't let it.
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