Instagram is dropping users' own photos into ads for Meta's smart glasses (twitter.com)
A widely shared post claims Instagram is now inserting users' own photos into ads for Meta's smart glasses, with the caption 'the era of ultra personalized ads has begun.' The reaction on HN was less alarm than fatigue.
One reader dug up Facebook's 2013 terms granting exactly this permission, name, photo and content for sponsored use, with no compensation. As another put it: ten years ago this caused outrage; in 2026 nobody, including potential customers, seems to care.
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