A free extension deletes Amazon's junk brands. An Amazon seller says it's guessing wrong (knockoff.shopping)
The heuristic scores unknown brands on ALL-CAPS length, missing vowels and consonant mashing, then hides, dims or labels them, with three strictness levels, all running locally in the browser.
A seller who owns a dozen Amazon brands tried it and watched it bury KUIU, a high-end hunting label, and flag his own trademarked lines. His explanation: Amazon itself A/B-tests hiding brand names to commodify sellers, so 'no brand name' is a terrible signal for junk.
Sign in to save