California makes obnoxiously loud streaming ads illegal on July 1. The industry's excuse got demolished in the thread (arstechnica.com)
A federal law quieted loud broadcast-TV ads back in 2012, but it never touched streaming — so streaming ads stayed loud. California's new law extends the same standard to streamers on July 1.
Industry groups argued that server-side ad insertion and a 'broad range of devices' make consistent loudness hard. The thread's top reply took that apart: loudness is a measured, solved problem at the source. 'Stop trying and fix it. It's your own damn system.'
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