Salesforce buys Fin (the company that was Intercom a month ago) for $3.6B (techcrunch.com)
Fin's pitch is an AI agent that resolves support tickets across chat, email, phone, WhatsApp and Slack, powered by a proprietary model called Apex that it claims beats frontier models on resolution rate.
Two people who built in the space called the category a grift: the bots don't solve the reason a human contacts support in the first place, and customers would rather wait for a person than loop with a wrong answer.
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