Jake Archibald benchmarked JPEG XL against AVIF, and AVIF won most of the web (jakearchibald.com)
Archibald tested avifenc, libjxl, jixel and cwebp on an M4 Pro, scoring with SSIMULACRA2. JPEG XL lost on lossy photos and screenshots (30-90% larger), but dominated lossless and can recompress existing JPEGs 9-20% smaller.
Commenters disputed whether the benchmark or Chrome's earlier decision was the real story.