60% of US consumers say 'AI' in brand messaging is a turnoff, and 61% can't name a brand doing it well (wpvip.com)
WordPress VIP's Future of the Web 2026 report polled 1,200 US consumers. Sixty percent treat 'AI' in brand messaging as a turnoff, 74% say the internet feels less human than ten years ago, and bot fatigue sets in after about 40 minutes online.
The thread's translation was sharper than the survey's. To consumers, one engineer noted, 'AI' has come to mean 'we fired employees to make more money and we don't actually care about quality' — and the fix is to stop saying AI and just describe what the product does.
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