Temu

The heuristic scores unknown brands on ALL-CAPS length, missing vowels and consonant mashing, then hides, dims or labels them, with three strictness levels, all running locally in the browser.

A seller who owns a dozen Amazon brands tried it and watched it bury KUIU, a high-end hunting label, and flag his own trademarked lines. His explanation: Amazon itself A/B-tests hiding brand names to commodify sellers, so 'no brand name' is a terrible signal for junk.

A simple Ask HN prompt pulled a remarkably consistent set of fears: jobs, wealth concentration, and AI as a curator of what you're allowed to know. The single most common one-word answer was just 'AI.'

What made the thread sharp wasn't the venting — it was one founder, ex-Amazon and Apple, who kept replying to each despairing comment with a concrete question: 'If you could improve one small thing about your government, what would it be?'