Altman Called Ads a 'Last Resort.' ChatGPT Now Has Them Anyway (ads.openai.com)
The page that just went live promises ads "clearly labeled" and "separate from answers," rolling out first to only seven countries, about 8% of the world's population, and skipping every paying subscriber.
The asterisk sits in OpenAI's own targeting rules: sensitive chats stay ad-free, but the memory they leave behind doesn't. It can still steer which ad shows up in an unrelated chat the next morning.